Hemp Infused Vegan Lip Balm by Cannasmack

Cannasmack launched their very first vegan lip balm formula, “Plain Mary Jane” this Earth Day .  I spoke with Kenia, the creative director of Cannasmack to bring you the inside scoop.


Cannasmack’s products are already dawning the cruelty free emblem, from PETA’s Beauty Without Bunnies program, as they have pledged to never test their products on animals.

The original line of hemp infused lip balms by Cannasmack, all contain the ingredient beeswax. “Beeswax is a natural anti-inflammatory, antibacterial, and anti-oxidant which helps provide a “healing barrier” between chapped lips and the harsh elements. Because of  its ability to lock in moisture it helps hydrate and heal lips.”

Reassuringly, “We love our bee friends and have asked many questions to our suppliers to ensure that our beeswax is responsibly sourced and that bees are not intentionally harmed.”  Though Cannasmack sources their beeswax ethically, many fan’s of Cannasmack abide by strict vegan practices. “Shortly after releasing our lip balms we began receiving requests for a vegan version” as CannaSmack gained more popularity, the requests kept flooding in. “We listened and understand that it is important. We want to make sure CannaSmack is all inclusive; creating a vegan lip balm makes sense especially since we are a cruelty free brand.”


The Cannasmack team works hard to make sure every batch is ultimate perfection; which takes time especially when eliminating one of your products main base ingredients. “Our vegan formula has been in the works for nearly a year. I’ve tried about 8 variations but I know our Chemist goes through several variations before he sends Suzanne and I something for testing.”

Though this first vegan formula is magnificent beyond belief, it’s worth mentioning the texture variation that customers will experience, in comparison to the original line. “Plant base waxes are very hard to work with. The melting point and solubility for plant base waxes combined with other ingredients doesn’t always play well. There is a natural “graininess” that occurs and we wanted to make sure that we still captured the light silky feel of our original formula. Of course, it is not identical, but we finally feel like it is a “CannaSmack” product.”

If the name “Plain Mary Jane” didn’t give it away, this vegan formula is non-scented/flavored. This blank slate got you dreaming up the possibilities? Reach out to @Cannasmack on Instagram and tell them what vegan flavor you’d like to see them come out with, one day.

Standing by their original formula with pride Cannsmack reminds its customers that their favorite formulas aren’t disappearing from the lineup. “While we are not discontinuing our original lip balms we are trying to use vegan formulations whenever possible.”

Did you know that Cannasmack’s lotions are all vegan too? Plain Mary Jane, Wild Orange Crush, Day Tripper Delight and HappyTokes Peach are available in 2oz, 8oz, and 16oz sizes.


* From April 22nd through July 31st 2017, Cannasmack is donating $1.00 USD to PETA
for every Vegan Lip Balm and Vegan Lotion sold on their website Cannasmack.com.

Code: HappyTokes earns 10% off your order every time you shop.
Thank you for the support!


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